founder's note

Editor’s Note | The Biggest Attraction for Rich People—Other Rich People

Editor’s Note | The Biggest Attraction for Rich People—Other Rich People

The wealthy are often driven by a desire for exclusivity, seeking experiences and possessions unattainable to most by literally following the herd. This directionless competitive pursuit of status and superiority is distorting the genuine concept of luxury travel.

Founder’s Note | “Sightseeing”—Why Do I hate it, Why I Still Do It, and What are the Alternatives

Founder’s Note | “Sightseeing”—Why Do I hate it, Why I Still Do It, and What are the Alternatives

Our Founder, Keshav Arya shares why we, himself included, religiously give into the wearing act of sightseeing, what makes it compulsive and how we can still pursue it healthily just by including some clever, more immersive experiences in our itineraries.

Founder's Note | Alternatives for Over-Tourism Without Resorting To A Complete Ban

Founder's Note | Alternatives for Over-Tourism Without Resorting To A Complete Ban

Tourism brings huge amounts of revenue to a local community, but it also brings with it its own set of problems but the solution does not lie in a complete ban. Our Founder, Keshav Arya shares alternative strategies to look at before resorting to a complete ban.

Founder’s Note | Lakshadweep, Maldives and High Value Tourism

Founder’s Note | Lakshadweep, Maldives and High Value Tourism

If there is any similarity between the Maldives & the Lakshadweep it is only the fact they’re both Islands and nothing else. This is our Founder, Keshav Arya’s take on the whole Maldives-Lakshadweep debate and why these two destinations are incomparable and cannot be substituted for one another.

Founder's Note | You Asked for My Bucket List, I Delivered!

Founder's Note | You Asked for My Bucket List, I Delivered!

Consider this my open book moment—here I am, sharing my ultimate travel aspirations with you, spilling the beans on the destinations and adventures that have captured my imagination and inspired me to explore the world in style and with no bounds, whatsoever.

Founder’s Note | Crack the Code: Expensive vs Luxurious Travel

Founder’s Note | Crack the Code: Expensive vs Luxurious Travel

If after every ‘expensive’ holiday, you return home with a big bill topped with a lingering sense of dissatisfaction because everywhere you travelled was either overrun or unjustifiably pricey, here's some food for thought to ensure this almost never happens again.

Our Memberships and Partners*

*PureLuxe has memberships to Preferred Partners or Special Agency Programs at the mentioned hotels through its parent Company KFT Corporation. PureLuxe is a division of KFT Corporation.

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