responsible tourism

Editor’s Note | The Biggest Attraction for Rich People—Other Rich People

Editor’s Note | The Biggest Attraction for Rich People—Other Rich People

The wealthy are often driven by a desire for exclusivity, seeking experiences and possessions unattainable to most by literally following the herd. This directionless competitive pursuit of status and superiority is distorting the genuine concept of luxury travel.

Our Memberships and Partners*

*PureLuxe has memberships to Preferred Partners or Special Agency Programs at the mentioned hotels through its parent Company KFT Corporation. PureLuxe is a division of KFT Corporation.

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