PureLuxe Guide to the Best
Christmas Markets
Photo Credits: Österreich Werbung / Rainer Mirau
The season to be merry is nearly upon us when streets come alive, illuminated in celebration of the festive symphony of joy, cheer, and the boundless warmth that Christmas brings. There's something irresistibly nostalgic and enchanting about Christmas markets, a festive tradition that transports us to a world where time slows down, and the joy of the season takes centre stage.
PureLuxe presents the ultimate guide to the world’s most captivating Christmas markets. From centuries-old traditions in the heart of Europe to lesser-known, hidden gems offering exclusive artisanal finds, our guide presents stunning festive markets, each with its own elegance, cultural importance and unmistakable holiday sparkle. Whether you’re dreaming of strolling through a snow-dusted market in Vienna, discovering bespoke gifts in a quaint Scandinavian village, or indulging in gourmet treats at a market overlooking the Alps, this guide will help you plan the perfect holiday adventure with ease.
FAMOUS EUROPEAN CHRISTMAS MARKETS
Moving from west to east through Europe, we’ve curated a list of destinations known for hosting some of the most enchanting Christmas markets. Even better, we’ve included hidden gems and local favourites, far removed from the typical tourist crowds, offering an authentic festive experience.
Strasbourg, France
What to Expect?: A blend of French and German luxury traditions.
Best Market: Christkindelsmärik (Place Broglie)
Dates: 27 November - 27 December, 2024.
What Makes it Exclusive?: Known as the "Capital of Christmas," Strasbourg’s market exudes a refined blend of French Alsatian and German traditions. VIP market tours offer behind-the-scenes access to the crafting process of iconic Alsatian Christmas decorations and fine cuisine.
Hidden Gem: Off Market—an offbeat Christmas market focusing on sustainable and luxury eco-conscious goods.
Where to Stay?: Sofitel Strasbourg Grande Ile
Pair with a private boat cruise on the Ill River offering panoramic views of Strasbourg’s half-timbered houses and famous landmarks like the Cathédrale Notre-Dame or go truffle hunting expedition in Alsace’s Vosges Mountains.
Nearest Airport: Strasbourg International Airport (SXB) (15 minutes from the city centre)
Best Airlines: Air France, Lufthansa, and Swiss Air
Cologne, Germany
Gothic charm and upscale shopping.
Best Market: Cologne Cathedral Christmas Market
Dates: 18 November - 23 December, 2024.
What Makes it Exclusive?: Set against the backdrop of the towering Cologne Cathedral, the market features luxury craft stalls selling handmade wooden toys, glass art, and high-end German treats. Exclusive guided tours with a historian provide deeper insight into the Cathedral and its Christmas traditions.
Hidden Gem: The Harbour Christmas Market, next to the chocolate museum on the Rhine is often overlooked but offers a maritime twist with upscale nautical-themed gifts.
Where to Stay?: Excelsior Hotel Ernst
Pair with a hot air balloon ride over the beautiful Eifel region, located about an hour from Cologne. Soar over rolling hills, forests, and lakes for a truly unique adventure. For fragrance enthusiasts, a bespoke perfume-making workshop at one of the city’s historic fragrance houses, like Farina House or 4711 is a quintessential activity paying homage to the birthplace of Eau de Cologne.
Nearest Airport: Cologne Bonn Airport (CGN) (20 minutes from the city centre)
Best Airlines: Best Airlines: Lufthansa, Swiss Air, and Air France
Baden-Baden, Germany
A serene spa-town holiday paired with Black Forest charm.
Best Market: Baden-Baden Christkindelsmarkt
Dates: 21 November, 2024 to 6 January, 2025.
What Makes it Exclusive?: At the foothills of the Black Forest, this market exudes old-world charm with luxury stalls featuring fine artisanal goods, jewellery, and gourmet regional specialities. VIP visitors can enjoy private spa treatments followed by personalized market tours.
Hidden Gem: The Kurhaus Colonnades is where you can shop for luxury, handcrafted gifts in a historic, covered gallery away from the crowds.
Where to Stay?: Brenners Park-Hotel & Spa
Pair with a couple of days stay in Luxembourg indulging in a private wine tour of local vineyards and cellars in Moselle Valley, Luxembourg’s premier wine region, known for its exceptional Crémant de Luxembourg and Riesling.
Nearest Airport: Karlsruhe/Baden-Baden Airport (FKB) (20 minutes)
Best Airlines: Lufthansa, KLM, and Air France
Zurich, Switzerland
Opulence and serene winter landscapes.
Best Market: Christkindlimarkt Zurich (Main Train Station)
Dates: 21 November - 24 December, 2024.
What Makes it Exclusive?: One of Europe’s largest indoor Christmas markets, with the centrepiece being a towering Swarovski Christmas tree. VIP experiences include private ice skating tours with personal guides and exclusive access to stalls offering the finest Swiss watches and jewellery.
Hidden Gem: Wienachtsdorf near the Opera House is chic and intimate, where you can find gourmet Swiss chocolates and local designer crafts.
Where to Stay?: Baur au Lac or La Réserve Eden au Lac Zurich
Pair with skiing down the perfectly groomed slopes of Zermatt and St Moritz's, marvelling at the stunning contrast views of the majestic snowy Alps and serene Lake Lucerne from the Burgenstock Resort.
Nearest Airport: Zurich Airport (ZRH) (15 minutes)
Best Airlines: Swiss Air, Lufthansa, and British Airways
Nuremberg, Germany
Authentic, traditional German Christmas market charm.
Best Market: Nuremberg Christkindlesmarkt (Hauptmarkt)
Dates: 29 November - 24 December, 2024.
What Makes it Exclusive?: Renowned for its traditional German handicrafts made of wood and cloth, this market offers a luxury twist with private market tours and exclusive tastings of its world-famous gingerbread.
Hidden Gem: In the Handwerkerhof Christmas Market you will witness blacksmiths, glassblowers, and goldsmiths showcase their skills, offering luxury handcrafted items that are hard to find elsewhere. You can enjoy exclusive, personalized tours where you get to meet the craftsmen and have bespoke pieces made.
Where to Stay?: Hotel Drei Raben
Pair with a day trip to the UNESCO World Heritage city of Bamberg, known for its well-preserved medieval architecture and unique smoked beer (Rauchbier). Nuremberg’s craft breweries also offer a bespoke experience showcasing the Franconian brewing tradition. The most famous and popular breweries are the Tucher Traditionsbrauerei, Hausbrauerei Altstadthof and Schanzenbräu.
Nearest Airport: Nuremberg Airport (NUE) (15 minutes)
Best Airlines: Lufthansa, British Airways, and Swiss Air
Munich, Germany
Traditional Bavarian charm
Best Market: Munich Christmas Market at Marienplatz or as the locals call it Münchner Christkindlmarkt – the original.
Dates: 25 November - 24 December, 2024.
What Makes it Exclusive?: The market offers high-end Bavarian delicacies, hand-blown glass ornaments, and local craftsmanship. Exclusive beer-tasting sessions and private chalet rentals are available for luxury travellers.
Hidden Gem: The Medieval Christmas Market near Odeonsplatz is a local favourite. Its authentic vibe with torch-lit stalls offers a journey back in time, perfect for those seeking a unique atmosphere.
Where to Stay?: Charles Hotel or Mandarin Oriental Munich
Pair with an extended trip to retreat at the iconic Schloss Elmau along with Salzburg to experience the perfect Bavarian Winter Wonderland, complete with Christmas cheer.
Nearest Airport: Munich International Airport (MUC) (45 minutes)
Best Airlines: Lufthansa, Swiss Air, and Emirates
Salzburg, Austria
Baroque elegance, classical music, Christmas Carols in a Fairytale Setting
Best Market: Salzburg Christkindlmarkt (Cathedral Square)
Dates: 21 November, 2024 - 1 January, 2025.
What Makes it Exclusive?: As one of Europe’s oldest markets, Salzburg’s Christkindlmarkt offers a unique blend of history and refined experiences, featuring Mozart-inspired concerts, exquisite handicrafts, and gourmet culinary delights. This region is also steeped in musical heritage, being the birthplace of the famous Christmas carol “Silent Night”
Hidden Gem: Stern Advent Market is a lesser-known market is set in a charming courtyard of one of Salzburg's oldest breweries, creating a cosy, intimate atmosphere. It’s perfect for visitors looking to avoid the larger crowds of the Christkindlmarkt while still enjoying exclusive Austrian handicrafts and gourmet local delicacies.
Where to Stay?: Hotel Sacher Salzburg or Rosewood Fuschl
Pair with a trip to the quaint town of Hallstatt for an icy Christmas on the slopes of Dachstein Glacier. Get private ski lessons and snowshoeing tours or book a private horse-drawn sleigh ride through the Salzkammergut’s winter wonderland.
Nearest Airport: Salzburg Airport (SZG) (15 minutes)
Best Airlines: Austrian Airlines, Lufthansa, and Swiss Air
Vienna, Austria
If you’re looking for a classic experience in a historically royal setting, Christmas Markets in Vienna are your best bet.
Best Market: Viennese Dream Christmas Market (Rathausplatz)
Dates: 16 November - 26 December, 2024.
What Makes it Exclusive?: Set in front of the stunning City Hall, this market has an ice rink, lots of gourmet food options, and hand-crafted artisanal gifts. VIP guided tours allow visitors to access private areas, enjoy wine tastings from rare vintages, and skip queues for ice skating. Book a horse-drawn carriage ride around the market and dine at the Steirereck (Michelin-starred) for an exquisite end to your evening. Get tourists exploring the famous Belvedere Winter Palace for a taste of history and long-standing traditions.
Hidden Gem: The Art Advent Market at Karlsplatz is a must where artists exhibit unique creations, and is a lesser-known artistic hub.
Where to Stay?: Rosewood Vienna, The Sacher Wien, the Palais Coburg.
Pair with a few days in Prague, the City of a Hundred Spires and Budapest for a fairytale Eastern European adventure.
Nearest Airport: Vienna Airport (VIE) (25 minutes)
Best Airlines: Austrian Airlines, Lufthansa, and Swiss Air
Prague, Czech Republic
One of the most beautiful Christmas markets is held at Praque boasting baroque beauty with an artisanal twist.
Best Market: Old Town Square Christmas Market
Dates: 30 November, 2024 - 6 January, 2025.
What Makes it Exclusive?: Set against the stunning backdrop of Gothic architecture, the market showcases exquisite Czech glassware, crystal ornaments, and elegant Bohemian garnet jewellery. Enhance your visit with exclusive behind-the-scenes glassblowing workshops. Don't miss the opportunity to explore the Baroque Library at Strahov Monastery, and indulge in delicious treats like mulled wine, garlic and cheese bread, funnel cakes, and more.
Hidden Gem: The Prague Castle Market, often missed by tourists, is a more intimate setting offering royal Christmas décor and exclusive artisan goods.
Where to Stay?: Four Seasons Prague or Augustine, a Luxury Collection Hotel
Pair with a visit to Bohemian Switzerland National Park to create a magical experience amid the pristine beauty of one of Europe’s most stunning natural landscapes with dramatic sandstone formations, winter hiking trails, and quiet, snow-covered forests.
Nearest Airport: Nearest Airport: Václav Havel Airport Prague (PRG) (30 minutes from the city centre)
Best Airlines: Czech Airlines, Lufthansa, and Emirates.
Berlin, Germany
Cosmopolitan holiday experiences with a mix of history and modern luxury.
Best Market: WeihnachtsZauber at Gendarmenmarkt | Bebelplatz
Dates: 25 November - 31 December, 2024.
What Makes it Exclusive?: Situated between two of Berlin’s most iconic cathedrals, this market offers a blend of high-end crafts, gourmet food, and live classical performances. Exclusive experiences include private market tours and luxurious VIP dining in heated tents featuring top German chefs.
Hidden Gem: The Lucia Christmas Market at the Kulturbrauerei, with a Scandinavian theme, offers high-quality artisan goods and a more intimate ambience.
Where to Stay?: The Ritz-Carlton, Berlin or Hotel Adlon Kempinski
Pair with
Nearest Airport: Berlin Brandenburg Airport (BER) (40 minutes)
Best Airlines: Lufthansa, Swiss Air, and Qatar Airways
Budapest, Hungary
Enchanting riverside views and thermal spa indulgence.
Best Market: Vörösmarty Square Christmas Market
Dates: 17 November - 31 December, 2024.
What Makes it Exclusive?: This market, set in the heart of Budapest, offers gourmet Hungarian dishes like goulash and chimney cakes, high-quality handicrafts, and panoramic views of the Danube. Private boat tours on the river allow for a luxury market experience, including dinner and champagne while viewing the illuminated market from the water.
Hidden Gem: The Obuda Christmas Market is more intimate and frequented by locals, offering a quieter yet equally festive experience.
Where to Stay?: Four Seasons Hotel Gresham Palace Budapest
Pair with
Nearest Airport: Budapest Ferenc Liszt International Airport (BUD) (30 minutes from the city center)
Best Airlines: Lufthansa, Emirates, and Qatar Airways
Tallinn, Estonia
Fairytale ambience in a lesser-known destination.
Best Market: Tallinn Christmas Market at Raekoja Plats
Dates: 22 November - 27 December, 2024.
What Makes it Exclusive?: Often referred to as one of the most magical and lesser-visited markets, it offers an intimate and fairy-tale experience. Visitors can explore stalls selling hand-knitted Estonian wool clothing and local delicacies. Private cooking classes with top Estonian chefs and after-hours market tours are available for a more exclusive touch.
Hidden Gem: The Rotermann Quarter Christmas Market is a quiet alternative, showcasing contemporary Estonian design and luxury artisanal goods.
Where to Stay?: Schlössle Hotel
Pair with a cross over to neighbouring Finland to enjoy a white Christmas, complete with views of the northern lights. For more information, take a look at our comprehensive Northern Lights Guide.
Nearest Airport: Tallinn Airport (TLL) (10 minutes from the city centre)
Best Airlines: Finnair, Lufthansa, and Swiss Air
BEST NON-EUROPEAN CHRISTMAS MARKETS
It’s no secret that Christmas is celebrated with high spirits around the world, and Christmas markets and fairs are a cherished tradition across continents. Here are our top three favorite non-European destinations that host some of the most elaborate Christmas markets you simply cannot miss.
Tokyo, Japan
Tokyo melds the European Christmas charm with a cosy Japanese winter and it’s the place to be.
Best Christmas Markets:
1. Tokyo Christmas Market 2024 at Meiji Jingu Gaien
Dates: Late November - Late December (Come back in November for confirmed dates.)
2. Roppongi Hills Christmas Market
Dates: 23 November - 25 December, 2024.
3. Tokyo Midtown Christmas Market 2024
Dates: Mid November - Late December (Come back in November for confirmed dates.)
What Makes it Exclusive? Modelled after traditional German markets, these markets in Tokyo showcase upscale holiday décor, luxury hand-made crafts, and European-inspired gourmet cuisine in the heart of Tokyo’s chicest district. You can also find a high-end collection of handcrafted Japanese gifts and holiday fashion.
Where to Stay?: Aman Tokyo or Janu Tokyo
What more to do in and around Tokyo During Christmas & New Year?:
1. Experience authentic Japanese onsens to get fuzzy during the chilly winter months. Our favourite is Zaborin in Hokkaido.
2. Stay at a traditional but exclusive ryokan like Azumi Setoda to witness the quintessential Japanese inns
Seoul, South Korea
Seoul offers a festive holiday experience that beautifully intertwines Korean luxury with Christmas cheer, making it an enchanting destination for travellers seeking bespoke experiences during this special season.
Best Christmas Market & Festivals: La Boutique D’Harry at The Hyundai Seoul Seoul Christmas Festival at Cheonggyecheon Stream and Gwanghwamun Square and
Dates: TBA - Come back in November for confirmed dates.
What Makes it Exclusive: Seoul’s festive market blends Korean culture with international Christmas traditions. Visitors can enjoy high-end local crafts, exclusive luxury gifts, and gourmet Korean street food. Private guided tours of the markets and nearby upscale boutiques are available for luxury travellers. When in Seoul, a trip to the Lotte World Christmas Market within the world’s largest indoor theme park is unmissable.
Where to Stay?: Signiel Seoul, check out our complete review of the property, here.
What more to do in and around Seoul During Christmas & New Year?:
1. Shop till you drop at Gangnam’s luxury brand stores, trendy boutiques, and high-end department stores like Shinsegae and Lotte
2. Experience haute cuisine at Seoul’s top restaurants with special holiday menus.
Hong Kong
Hong Kong is a captivating destination during the Christmas and New Year season, boasting a range of luxury-focused, European-style Christmas markets, bazaars, and fairs that are sure to result in a merrier time spent in the country.
Best Christmas Fairs, Bazaars & Markets:
1. Christmas Market at Disneyland Hong Kong
Dates: 20 November, 2024 - 2 January, 2025
2. Swire Properties White Christmas Street Fair 2024
Dates: 4 December - 8 December, 2024
3. The Repulse Bay Christmas Market 2024
Dates: 15 December, 2024
4. Ocean Park Christmas Sensation
Dates: 11 December, 2024 to 2 January, 2025
What Makes them Exclusive?: These markets stand out not only for their festive ambiance but also for the unique blend of traditional and contemporary elements they offer. Each market presents an opportunity to experience Hong Kong's vibrant culture through food, art, and entertainment, all infused with a festive flair.
Where to Stay?: The Peninsula Hong Kong
What more to do in and around Hong Kong During Christmas & New Year?:
1. New Year’s Eve Countdown at Victoria Harbour
2. The Great Christmas Light Show at Tsim Sha Tsui
For a bespoke Christmas & New Year’s Holiday itinerary, contact our travel designers, today. No matter where you choose to wind up the year and kick start the new one, we’ll kit you out with everything from express visas, the best flights, and additional benefits at the world’s most sought-after accommodations.
