Editor's Note

Editor’s Note | The Biggest Attraction for Rich People—Other Rich People

Editor’s Note | The Biggest Attraction for Rich People—Other Rich People

The wealthy are often driven by a desire for exclusivity, seeking experiences and possessions unattainable to most by literally following the herd. This directionless competitive pursuit of status and superiority is distorting the genuine concept of luxury travel.

Editor's Note | Luxewashing: The Illusion of Luxury & What You Should Know About It

Editor's Note | Luxewashing: The Illusion of Luxury & What You Should Know About It

Have you felt disheartened after returning from a “Luxurious” vacation? Chances are you’ve been Luxewashed. Know everything about how hotels & influencers Luxewash, and how can you identify it to save you a big deal on time, effort and of course, money.

Our Memberships and Partners*

*PureLuxe has memberships to Preferred Partners or Special Agency Programs at the mentioned hotels through its parent Company KFT Corporation. PureLuxe is a division of KFT Corporation.

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