The PureLuxe Guide to Choosing The Perfect Ski Resort in the Alps

Elegance, exhilaration, and endless snow-capped vistas await for you to embark on an alpine odyssey like no other. Picture yourself gliding down the pristine slopes, enveloped in the warmth of a mountain chalet, savouring gourmet cuisines that rival the world's finest. From the snow-blanketed grandeur of Courchevel to the chic slopes of St. Moritz, and from the hidden gems of Verbier to the timeless allure of Zermatt, the Alps boast a kaleidoscope of resorts, each revealing a winter fairy tale waiting to be lived. To ensure a world-class ski retreat, we're here to help you choose an Alpine sanctuary that aligns seamlessly with your desires.

Location is Everything

Not all mountains are created equal, as anyone who has ever been skiing knows, and choosing the right resort can make or break a trip. From altitude to orientation and microclimates, the factors shaping a ski destination are as diverse as the snowflakes themselves.
We love high altitude slopes like Zermatt and St Moritz, for guaranteed snow, but lower slopes such as Megeve also stand out for their stunning beauty and luxe stays.

Size and Slopes

Understanding the size and slopes before choosing the destination or ski resort is paramount. When choosing your ski retreat, remember that size matters. Larger resorts offer a playground of diverse slopes, perfect for all skill levels and a vibrant atmosphere. Smaller resorts, on the other hand, provide a cozier, more intimate experience. The slope variety and difficulty levels can make or break your ski adventure.

Know The Vibe

Each place unfolds a unique atmosphere -- whether it's the laid-back charm of a quaint mountain village or the bustling energy of a ski town. The vibe sets the tone for your ski retreat; ultimately influencing everything from après-ski activities to the overall experience.
So whether you’re seeking the secludeded relaxation of Gstaador looking forward to a wild nightlife in the lap of the Alps at Courchevel , aligning the vibe will help you resonate with your spirit and style.

Luxury Stays

Selecting from the crème de la crème of Luxury Stays can transform your alpine escape into an extraordinary journey. From exceptional Luxury Chalets to renowned five-star ski resorts nestled in the heart of the Alps can elevate your ski retreat to an unparalleled level of sophistication, ensuring memories that will forever adorn your winter wonderland adventure.

Glitz and Glamour

Courchevel

This Alpine playground is the ultimate destination to conquer the slopes and revel in the high-octane nightlife, with most hotels offering endless and unlimited access to the mountains.

Best for - Outstanding après-ski, Michelin-star dining and home to some to many high-end boutiques offering ski-in and ski-out access.

Stay - Nestle in some of the finest establishments like K2 Palace, Cheval Blanc, Barriere, and the Six Senses.

Skiing - From gentle, rolling slopes ideal for beginners to challenging black runs that will exhilarate advanced skiers, Courchevel's pistes cater to every skill level.

Cost - Courchevel's blend of prestige and exceptional skiing opportunities positions it among the most expensive Ski Towns in the world — $$$$$

Gstaad

If Courchevel is Dior, Gstaad is Loro Piana. Understated and classy, but every bit luxurious and the perfect place to hide away.

Best for - This Swiss town shines with its opulent hotels, culinary delights, and breathtaking vistas, making it an exquisite choice among the affluent.

Stay - Check into Gstaad Guy’s favourite Alpina Gstaad for modern digs, or stop by the Gstaad Palace for a royal treatment.

Skiing - With 120 Kms of pistes, Gstaad caters to skiers of all levels. Yet, its lower elevation hints that it may not be at its prime during the early and late winter months.

Cost - As a favourite of the rich and famous, Gstaad demands a premium for its allure, though occasional windows of good value do exist — $$$$

St Moritz

Few places embody Old Money Glamour quite like St. Moritz, boasting iconic hotels such as Badrutt's Palace and its breathtaking lakeside beauty.

Best for - Unparalleled luxury and glamorous winter sports scene boasting luxury boutiques, upscale casinos and bars, and stunning lakeside views.

Stay - Consider the iconic Badrutt's Palace Hotel for legendary hospitality and opulent ambience, or bask in the old-world charm at The Carlton Hotel.

Skiing - Known for its consistently cold yet sunny climate, St. Moritz ensures that its 150 Km of pistes remain reliably covered in snow throughout the season.

Cost - The birthplace of Winter Sports remains one of the Most Expensive Ski Destinations — $$$$$

High Altitude Snow Surety

Val Thorens

Perched at the highest altitude in Europe, nestled between 1800-2300 meters in the French Alps.

Best for - Val Thorens is best known for its high altitude, vibrant après-ski scene, and relaxed atmosphere that appeals to both skiers and non-skiers alike.

Stay - Experience the ultimate luxury at Altapura or opt for the cosy comfort of luxury chalets that dot this stunning alpine resort.

Skiing - With a sprawling 150 Km of pistes, Val Thorens offers excellent skiing conditions well into the late season, thanks to its high elevation.

Cost - Val Thorens caters to a wide range of budgets, making it an accessible option for many with a price point that accommodates various preferences — $

Val D'Isère

A high-altitude village nestled in the French Alps exudes the quintessential French charm. This snowy wonderland boasts the finest dining scenes and sumptuous accommodations.

Best for - The ultimate destination for avid skiers and snow enthusiasts seeking top-notch slopes and a pinnacle of luxury stays.

Stay - Immerse yourself in opulence at K2 Chogori or opt for the exclusivity of Airelles Val D'Isère Private Chalets, where indulgence knows no bounds.

Skiing - Has access to some of the best slopes in the French Alps. Its high altitude ensures exceptional snow conditions, guaranteeing endless skiing enjoyment.

Cost - Typically offers good value for the luxury and experiences it provides, but during peak seasons, it can lean towards the more expensive side — $$$

Verbier

Nestled in the heart of the Swiss Alps, Verbier beckons with its picturesque charm, a vibrant alpine village boasting breathtaking vistas and a reputation for top-notch skiing.

Best for - A paradise for winter sports enthusiasts featuring pristine slopes and exhilarating backcountry terrain. Perfect for adrenaline-pumping adventures.

Stay - Check in to the chic and colourful W Verbier for a slopeside party, or privatise Richard Branson’s alpine haven “The Lodge”.

Skiing - A mecca for skiers and snowboarders, renowned for its extensive ski terrain, including challenging off-piste runs and well-groomed pistes.

Cost - Get premium experience at a reasonable cost and strike a balance between luxury and value, making it an attractive destination for winter sports enthusiasts — $$

Fairytale Villages

Megeve

This charming village puts a great show with horse-drawn carriages meandering through cobblestone streets, creating a Christmas-like ambience. It's a destination that has captured the hearts of many, including the Rothschild family.

Best for - A romantic getaway, offering a dreamy atmosphere, luxurious accommodations, and a fine dining scene that caters to the most discerning palates.

Stay - Experience unparalleled luxury at the Four Seasons Megeve or the cosy opulence of Le Chalet Zannier.

Skiing - Megeve boasts a diverse ski area catering to all skill levels. With over 325 Km of well-groomed slopes, it offers a range of skiing experiences, from gentle tree-lined runs to challenging off-piste adventures.

Cost - Offers luxurious experience without compromising on value, making it an attractive choice for those seeking a high-end yet reasonable winter escape — $$$

Zermatt

Here the ski season extends until May offering skiers extra months to enjoy the picturesque wonderland with stunning Matterhorn views, a thriving fine dining scene, and a wealth of outdoor adventures.

Best for - It’s a dream destination for those seeking awe-inspiring mountain vistas, luxurious accommodations, world-class dining, and access to an expansive ski area that caters to all skill levels.

Stay - At the iconic Mont Cervin Palace, a renowned luxury hotel that combines alpine elegance with exceptional hospitality.

Skiing - Zermatt offers an extensive ski area with over 360 kilometres of slopes, including the famous Matterhorn Glacier Paradise, making it a haven for skiing and snowboarding enthusiasts.

Cost - Strikes a delightful balance between luxury and affordability, making it an accessible destination for those seeking a premium experience without breaking the bank — $$

Cortina D’Ampezzo

Nestled in the stunning Dolomites, is renowned for offering some of the best ski views in the world. Its captivating beauty and dramatic landscapes make it a top-tier destination.

Best for - Caters to those in search of luxurious accommodations, refined culinary experiences, and breathtaking mountain vistas that are nothing short of extraordinary.

Stay - Soon to be gracing the landscape is the Mandarin Oriental, promising an unparalleled level of luxury and service.

Skiing - Part of the vast Dolomiti Superski area, get access to over 1,200 Km of pristine ski slopes, making it the ultimate place for skiers and snowboarders of all levels, with stunning terrain and impeccable snow conditions.

Cost - Synonymous with luxury, and while it offers a premium experience, it is well worth the investment for those seeking the pinnacle of alpine elegance — $$$

Luxury Stays

The Chedi, Andermatt

Nestled in the up-and-coming village of Andermatt, The Chedi offers a luxurious retreat with easy access from Zurich. An architectural masterpiece that seamlessly marries Alpine chic with Asian-inspired elements. Truly a unique destination that defies comparison.

Best for - Perfect for those in search of luxury accommodations, world-class dining experiences, and the assurance of abundant snowfall.

Stay - Guests are treated to an opulent blend of Swiss hospitality and contemporary design. It's the ideal choice for travellers looking for a refined alpine experience.

Skiing - Andermatt is renowned for its challenging and advanced skiing terrain. With multiple steep slopes and off-piste adventures, it's a paradise for advanced skiers and snowboarders seeking exhilarating experiences.

Cost - The Chedi, Andermatt offers a taste of luxury at a reasonable price, providing exceptional value for those seeking a premium alpine escape — $$

Rose Alpina, San Cassiano

A perennial favourite for affluent winter visitors, Rosa Alpina's charm lies in its proximity to La Varella Mountain, offering scenic summer trails. This Alpine retreat seamlessly combines luxury with a small-town feel. Undoubtedly an irresistible destination for Amanjunkies.

Best for - An epitome of luxury accommodations, breathtaking vistas, and access to an expansive ski area, all underpinned by Aman's renowned hospitality. Don't miss the opportunity to book a table at the most sought-after St. Hubertus restaurant.

Stay - Celebrate rich history while embracing Aman's philosophy at this luxury boutique offering 52 cosy chalet-style rooms, many adorned with inviting log fires. Under the Pizzininis’ meticulous care, each room becomes a warm and welcoming retreat within this Alpine haven.

Skiing - Has easy access to some of the world's most exhilarating ski terrain in the Dolomites. With its prime location, it's the ideal base for skiing enthusiasts looking to conquer the vast and varied slopes of this UNESCO-protected region.

Cost - A luxurious experience that aligns with Aman’s esteemed reputation — $$$.

Six Senses, Crans Montana

Experience direct ski-in and ski-out access to a high-altitude playground amidst the vibrant village life, rich with social scenes, dining and shopping. After each day's adventures, savour moments under the starry sky at the open-air cinema or by the fireside in the bar.

Best for - Hailed as "Best of the Alps," this premium resort offers a unique blend of traditional slope-side mountain living and a chic culture, celebrated globally for its exceptional skiing experiences and stylish design aesthetics.

Stay - Embrace Swiss chalet aesthetics with hints of nature peeking through light-filled spaces, expansive bay windows, and private terraces, all whilst enjoying the best culinary delights and cocktails.

Skiing - Maximize your winter delight with exclusive first-track ski passes available twice a week, granting you early access to 140 Km of pristine slopes, shared only with the occasional marmot.

Cost - Indulge in an ultra-luxurious experience — $$$$