From grandparents introducing their grandchildren to a new culture, friends toasting to milestones under the stars, or colleagues discovering creativity and camaraderie in extraordinary settings, traveling in a group is more about the seamless fusion of exclusivity and togetherness, where every moment is curated to nurture meaningful connections. Luxury group travel has become an expression of intention, offering bespoke journeys that reflect the unique stories of all involved.
Leading players in the luxury travel industry are embracing this evolution, crafting experiences that cater to the rising demand for deeper, collective adventures. These are journeys not just remembered but lived fully, together. Even platforms like Airbnb have adapted to this shift by expanding their offering to include more villa-style accommodations and increased maximum capacities, recognizing the need for spaces that foster connection for larger groups.
All Together Now
A new generation of luxury consumers wants to share experiences and quality moments with their families. The travel industry experienced a 35% increase in bookings for groups of eight or more in the last year. 61% of Americans are considering travel with extended family or groups of friends in 2025. This sentiment is echoed across the industry, emphasizing the growing importance of social bonds in shaping travel choices, reflecting a strong appetite for exclusive, shared adventures.
Various luxury hotels reported a 33% year-on-year growth in group bookings involving three or more rooms. At PureLuxe, we introduced private group tours that span destinations from the Galápagos Islands and Maldives to African safaris. These itineraries include luxury accommodations, private transportation, and tailored activities designed to enhance group cohesion.
Hotels riding the wave
Aman Resorts, with properties in over 20 countries, has capitalized on this trend by offering entire property buyouts for private groups. These exclusive stays often include personalized experiences such as private chefs, wellness retreats and cultural excursions tailored to the group’s interests.
In New Zealand, luxury lodges like Huka Lodge and The Farm at Cape Kidnappers provide bespoke group experiences, from guided wilderness adventures to wine tastings at private vineyards.
Rosewood Hotels & Resorts has positioned itself as a leader in group travel, offering properties like Las Ventanas al Paraíso in Los Cabos, where families can enjoy private beachfront villas, personal butlers and exclusive culinary experiences. Similarly, the Rosewood Castiglion del Bosco in Tuscany provides entire farmhouses that combine rustic charm with modern luxury for family gatherings or retreats.
In Japan, group travelers are increasingly booking private ryokans, traditional inns that offer a unique cultural immersion. Many ryokans cater to luxury groups with exclusive access to onsen (hot spring baths), kaiseki (multi-course meals) and cultural performances.
On the Mediterranean coast, group travelers frequently charter luxury yachts that offer bespoke itineraries, gourmet dining, and tailored excursions, providing a blend of adventure and relaxation. Popular destinations include the French Riviera, Greek Islands, and Amalfi Coast.
In Switzerland, luxury chalets such as those in Gstaad or Zermatt cater to group travelers, offering amenities like private chefs, indoor pools, and ski-in/ski-out access for winter holidays.
In Thailand, resorts like Six Senses Yao Noi offer group-focused wellness retreats where families or friends can enjoy activities ranging from yoga and spa treatments to private island tours.
And the list goes on…
The Rise of Multigenerational Travel and Corporate Retreats
Families are seeking destinations where grandparents, parents and children can bond over shared experiences. Luxury lodges in South Africa, such as Singita and Londolozi, provide private safaris tailored to all ages, from wildlife tracking for children to serene spa treatments for adults. Similarly, Anantara Golden Triangle Elephant Camp & Resort in Thailand offers immersive activities, including elephant encounters, cooking classes, and jungle expeditions designed to appeal to generations.
Destinations like Scotland, the Maldives and Alaska’s wilderness lodges are emerging as top choices for families wanting to connect across generations. Properties like The Brando in French Polynesia provide sustainable luxury in an exclusive setting, offering private villas, snorkeling adventures and cultural workshops perfect for family bonding.
At the same time, corporate retreats are evolving to emphasize wellness, creativity and team building. High-end properties are designing retreats that balance work and relaxation, offering features like private meeting spaces, outdoor adventures, and wellness-focused amenities. For instance, Resorts in Aspen, Lake Tahoe and the Dolomites cater to executives with activities such as guided hiking, spa treatments and gourmet dining, ensuring both productivity and rejuvenation. The Four Seasons Private Island Maldives at Voavah offers a completely exclusive setting for corporate teams, with private beaches, marine excursions and curated wellness programs to inspire collaboration and innovation.
The Future of Group Travel
The growing popularity of group travel in luxury tourism marks a shift for luxury travel providers. This trend presents an opportunity to innovate and cater to the unique needs of larger groups, offering services that enhance convenience and exclusivity.
As the industry evolves, the focus on creating meaningful, shared experiences will likely remain at the forefront of luxury travel. Whether it’s a family reunion in a private villa, an adventurous expedition with friends or a corporate brainstorming retreat in the Alps, group travel is poised to redefine how luxury travelers explore the world.
