"I travel frequently, but I don't really require a full concierge and account manager. Your hotels program and travel planning on the other hand is something that I would be interested in. Do you think you could work something along those lines?"
Ever since our launch, we've heard different variations of this feedback. Well, you asked and we delivered. PureLuxe Plush represents the essentials of PureLuxe in a compact passage that is sufficient for all but the most frequent travellers. PureLuxe Prive represents the full power of PureLuxe and all it can do for members. Prive is for the ultimate traveller, the jetset globetrotter who needs nothing but the best.
PureLuxe Plush
You travel often, but not all the time. You like luxury, but you tend to know what you want and want it without much fuss. Everything needs to be smooth and efficient. PureLuxe Plush is just for you. With access to our entire hotels portfolio, and travel planning services, Plush members can be sure to have every trip planned in the most value effective, efficient way. The limited concierge will also be on hand to organize any charters, rentals or airport services required.
PureLuxe Prive
When everything needs to be perfect, and the answer has to always be yes. The PureLuxe Prive member values his time above all else, and needs everything planned to a tee. With the full power of the PureLuxe concierge at his disposal and a dedicated manager to curate every detail just the way they like, Prive Members always get what they want. After all they deserve it.
But I'm already a Member
We've go you covered. All existing members will retain Founder membership, which will entitle them to all Prive Benefits with no minimum spend requirements.
