In 2021, while sailing the pristine Red Sea off Egypt, I came across a solitary lighthouse juxtaposed against the stunning blue seas. In that moment, I craved to introduce more people to a world of travel beyond the ordinary. Hence was born "The Lighthouse" - a series of stories designed to inspire a world of better travel. 

While "The Lighthouse” serves as the ultimate inspiration for better travel, “PureLuxe Private Journeys” is the best way to experience our world of better travel. With a series of unique adventures across the world, these journeys make experiential travel more accessible than they have ever been.  

The Lighthouse will feature a range of stories from the world of travel, featuring extraordinary individuals within the travel sphere as the focal point. PureLuxe Private Journeys will enable members to be a part of those stories, all curated around the themes of being “Mindful”, “Sustainable” and “Experiential”. 

Mindful | “Ask Yourself Why”

According to me, this is the most important thing we can do to change how we travel. In a world of increasingly finite resources, directing our time and effort into what's most important can bring about a profound paradigm shift in our travel. Our soon-to-come “PureLuxe Private Journeys” represent our way of creating mindful travel, dedicated to deep dives into personal goals.

Sustainable | “Think About The Consequences” 

Sustainable is the biggest buzzword, not just in travel but the world now. The reality is each trip we take does have an ecological impact, from carbon emissions, to the gentrification of cities and degradation of ecosystems. It's important to know of ways our travels can become a force of good, supporting the restoration of ecosystems and local businesses. With our stories focussing on leaders in sustainable travel and pioneers in conservation, we hope to shine a spotlight on how travel is changing the world. 

Experiential | “Go Beyond The Ordinary”

Travel is all about breaking the patterns of our daily life and doing things we may not have otherwise. Planning travel around pushing boundaries and immersing our guests in remarkable experiences is the way forward, with the Lighthouse serving as a form of inspiration and private journeys being the perfect way for guests to jump into our world. 

As we move forward into an ever-changing planet around us, I hope we’ll be able to have you as part of the World of Better Travel.